Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 61:

  Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

  A. The ability to allow Salesforce to overwrite an assigned user in Pardot

  B. The ability to use existing complex Salesforce lead routing processes

  C. The ability to assign prospects via automation instead of manually

  D. The ability to assign prospects based on specific criteria being met

  Correct Answer: D

• Question 62:

  During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

  A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

  B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

  C. CNAME > Email Authentication > Email templates > Lists > Engagement program

  D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

  Correct Answer: C

• Question 63:

  LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path

  in the nurture program.

  How should this be set up?

  A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

  B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

  C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

  Correct Answer: B

• Question 64:

  LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

  How should LenoxSoft add the prospects?

  A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

  B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

  C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

  D. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

  Correct Answer: C

• Question 65:

  LenoxSoft is using three Pardot Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.

  What should be configured in order to meet this requirement?

  A. Marketing data sharing rules on contact roles

  B. Marketing data sharing rules on accounts

  C. Marketing data sharing rules on opportunities

  D. Marketing data sharing rules on prospects

  Correct Answer: C

• Question 66:

  LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

  What should be implemented?

  A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

  B. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

  C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

  D. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

  Correct Answer: D

• Question 67:

  Select available Webinar Connectors

  A. Webex

  B. WebinarJam

  C. ReadyTalk

  D. GoToWebinar

  E. Demio

  F. ClickMeeting

  Correct Answer: ACD

• Question 68:

  LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified and Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified and Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

  A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

  B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

  C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

  D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

  Correct Answer: B

• Question 69:

  LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.

  Which two benefits of email authentication should be discussed with the IT manag

  Choose 2 answers

  A. Authentication provides legal protection against email abuse complaints.

  B. Authentication increases deliverability rates of emails sent through Pardot.

  C. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.

  D. Authentication ensures the company's sending IP will not appear on blocklists.

  Correct Answer: AB

• Question 70:

  How many automation rules can you have

  A. Always 100

  B. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

  C. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

  D. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

  Correct Answer: B