Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
A. A file drop automation to send emails to customers who have made a purchase.
B. A user -initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.
D. A triggered message to send an email as soon as a customer completes a purchase.
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year
Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Analytics Builder > Reports > Email Send Report
C. Email Studio > Email > Tracking > Sends
D. Studio > Email > Subscribers > All Subscribers
What is Setup Assistant?
A. Support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit
A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?
A. Custom roles can only be edited by the user who created the role initially.
B. Custom roles are only available within the business in which they were created.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles override an individual user's granular permission assignments.
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
A. Content Builder Settings
B. Emails Studio Settings
C. Account Settings
D. Campaign Settings
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data? Choose 2 answers
A. Number
B. Text
C. Boolean
D. Decimal
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
B. Install the Marketing Cloud App on phone to receive Push Messages
C. Add their Email Address in the Query Activity Notifications Field
D. Configure the "Event Notification Service" in Setup with their Email Address
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account
Which value should link these new data extensions in Data Designer to the existing contact records?
A. Unique Contact Identifier
B. Primary key
C. Unique Contact email address
D. Subscriber ID
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D. Three Filter Activities > three Send Activities to the filtered audiences.
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
A. Contact data in sendable data extensions
B. Contact data in non-sendable extensions
C. Contact-specific data at the job level
D. General tracking data at the job level
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