Exam Details

  • Exam Code
    :MARKETING-CLOUD-ADMINISTRATOR
  • Exam Name
    :Salesforce Certified Marketing Cloud Administrator
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :164 Q&As
  • Last Updated
    :Mar 24, 2025

Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

  • Question 111:

    Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

    How should the user be updated to allow the analyst the appropriate access?

    A. Remove Marketing Cloud Viewer

    B. Add Marketing Cloud Security Administrator

    C. Remove Marketing Cloud Channel manager

    D. Add Distributed Sending user

  • Question 112:

    Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

    Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose 2 answers

    A. All of NTO's accounts should be on the same stack

    B. Send volume is large enough to maintain a positive or neutral reputation

    C. Length of time needed to pause sending is greater than one month

    D. Pre-warmed IP address can be purchased from Salesforce

  • Question 113:

    A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

    A. Tokenized Sending

    B. Transparent Data Encryption

    C. Key Management

    D. Field level Encryption

  • Question 114:

    Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

    What would be achieved with SAP?

    A. Image URLS are wrapped with the appropriate brand URL

    B. The out-of-the-box profile center will display NTO branding

    C. A different click domain can be used for each brand

    D. A Dedicated IP is automatically warmed up

  • Question 115:

    As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

    What is the recommended best practice for font usage in email?

    A. Use a web-safe font for text that closely matches the brand's custom font.

    B. Build an email as one image, with all text saved in the brand font.

    C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

    D. Build an email using multiple images, with all text saved in the brand font.

  • Question 116:

    Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

    How could the Marketing Cloud admin address this issue?

    A. Import employee email addresses into All Subscribers with an "Active status

    B. Ensure employees have opted in to the test email list or data extension

    C. Ask employees to use personal email addresses instead of corporate email addresses

    D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

  • Question 117:

    Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

    A. Enabling Mobile Connect

    B. Managing the Enhanced SFTP

    C. Configuring Journey Builder

    D. Setting up the Data Structure

  • Question 118:

    Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

    How could the Marketing Cloud admin ensure distinct data integrity across the regions?

    A. Deploy Multi-Org with a single Marketing Cloud Account

    B. Deploy separate Publication Lists for each region within one account

    C. Filter data view permissions at the subscriber level

    D. Separate regions into business units and apply Subscriber Filters

  • Question 119:

    Northern Trail Outfitters has the Discover Reporting Tool.

    Which two report types could help them drive mobile adoption strategy? Choose 2 answers

    A. Time Between Send and Engagement

    B. Email Performance by Device

    C. Email Sending Performance Report

    D. Deliverability Complaint Rate

  • Question 120:

    An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?

    A. Data Extension

    B. Publication List

    C. Group

    D. List

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