Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 81:

  Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

  How should they accomplish this?

  A. A Assign a role to the business unit

  B. Set default permissions with the restrictions on the business unit

  C. Apply a permission set to the business unit

  D. Disable the permissions directly within the business unit

  Correct Answer: A

• Question 82:

  Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

  How could the admin receive a file of the bad data rows to confirm this theory?

  A. Move the File Transfer to its own automation and include a notification email address

  B. Move the Import definition to its own automation and include a notification email address

  C. Update the Import definition to include a notification email address

  D. Update the automation to include a notification email address for Runtime Errors

  Correct Answer: C

• Question 83:

  A Marketing Cloud admin wants to create an SFTP User for the first time.

  Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

  A. By default, the username is the MID for the current Marketing Cloud MID.

  B. Minimum password length is 12 characters.

  C. By default, the password will be the password of the logged-in user.

  D. Once created, the user will need to be activated in order to use the SFTP.

  Correct Answer: BD

• Question 84:

  Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.

  At which level should the utm_campaign value be configured?

  A. Subscriber

  B. Link

  C. Email

  D. Account

  Correct Answer: C

• Question 85:

  Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

  What feature should be used?

  A. Distributed Sending

  B. Distributed Marketing

  C. Marketing Cloud Connect

  Correct Answer: C

• Question 86:

  Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

  How should the Marketing Cloud admin ensure users have access?

  A. Choose Public App Integration during the installation

  B. Install App-appropriate business units for expanded access

  C. License all appropriate users within the installed package

  D. Configure the API Integration to allow all users access

  Correct Answer: C

• Question 87:

  Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.

  How should they accomplish this?

  A. Create separate folders and add permissions

  B. Create a shared data extension

  C. Update data extension object level permissions

  D. Create a new business unit

  Correct Answer: C

• Question 88:

  A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.

  What should the admin do to resolve the issue so the user can send an email?

  A. Edit permissions and Grant permissions to Send

  B. Edit permissions and deselect Deny for Email Sending

  C. Add the Role Marketing Cloud Channel Manager

  D. Remove the Marketing Cloud Viewer Role

  Correct Answer: A

• Question 89:

  Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

  A. Email Performance by Device

  B. Time Between Send and Engagement

  C. Deliverability Complaint Rate

  D. Email Sending Performance Report

  Correct Answer: AD

• Question 90:

  A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?

  A. Company Settings

  B. Feature Settings

  C. Data Management

  D. Security

  Correct Answer: C