Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 101:

  A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

  A. Query Studio

  B. Journey Builder

  C. CloudPages

  D. Synchronized Data Sources.

  Correct Answer: D

• Question 102:

  A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster?

  A. Burst Sending

  B. Journey Builder Triggered Sends

  C. Send Throttling

  D. Marketing Cloud Connect

  Correct Answer: A

• Question 103:

  An email manager was anticipating a test email to arrive in their inbox.

  Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

  A. My Tracking > Test Send Emails

  B. My Reports > Administrator Reports > Email Send Report

  C. My Reports > Administrator Reports > Email Sends By User

  D. My Tracking > A/B Testing

  Correct Answer: A

• Question 104:

  Where would a Marketing Cloud admin view all verified email addresses?

  A. Identity Verification Log

  B. From Address Management

  C. Reply Mail Management

  D. Sender Profiles

  Correct Answer: B

• Question 105:

  Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

  A. Content Builder

  B. Einstein Send Time Optimization

  C. Audience Builder

  D. Einstein Email Recommendations

  Correct Answer: D

• Question 106:

  A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.

  Which two steps should the admin take to enable this functionality? Choose 2 answers

  A. Ensure a Custom response is enabled for Automated Response in Reply mail Management

  B. Verify Reply Mail Management has been enabled in the account

  C. Select Unsubscribe Manual requests in Reply Mail Management

  D. Select Delete Auto-Replies and Out-of-Office mail Management

  Correct Answer: AB

• Question 107:

  A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

  A. Overwrite

  B. Add Only

  C. Add/Update

  D. Update Only

  Correct Answer: C

• Question 108:

  A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

  Which two actions should the implementation Consultant recommend? Choose 2 answers.

  A. Use Data Designer to link student and alumni data to the contact record.

  B. Create an Import Activity to import alumni data into Salesforce Report.

  C. Create list attributes to store student data from the Sales Cloud.

  D. Use Synchronized Data Sources to data from the Sales Cloud.

  Correct Answer: AD

• Question 109:

  Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.

  Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? Choose 2 answers

  A. Upon receiving an email, all tracked links start with click.email.nto.com

  B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

  C. Cloudpages personalized URLs are served from cloud.email.nto.com

  D. Users receive Marketing Cloud password reset emails from help@email nto.com

  Correct Answer: AC

• Question 110:

  The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

  Which three items will Validate check in an email message? Choose 3 answers

  A. Each content area specified in a dynamic content rule exists.

  B. Words or phrases used may trigger spam filters.

  C. Grammar and spelling in the email text is correct.

  D. Correct syntax is used on any AMPScript in the email's code.

  E. Personalization strings map to attributes or data extension fields

  Correct Answer: ADE