Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective? Choose 2 answers
A. Products purchased from a competitor.
B. Number of items per order.
C. Channel preference of customers.
D. Last purchase date
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A. Select one of the Predictive Algorithms then click Deploy
B. Click Deploy and results are available immediately
C. Select the channels (Emails, Push, SMS) to report on then click Activate
D. Click Activate and wait for an email notification
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell
They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?
A. Email Rachments
B. Distributed Sending
C. Content Syndication
D. Analytics Builder
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup7
A. Minimum Password Length, Password Complexity, Password History, Expiration Period
B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
1.
Number of Sends
2.
Delivery Rate
3.
Overall Bounce Rate
4.
Block Bounce Rate
5.
Open Rate
6.
Click Rate
7.
Complaint Rate
8.
Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
A. Setup >Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Setup > Apps > Salesforce Integration
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A. Contact Builder > Synchronized Data Extensions
B. Automation Studio > File Transfers
C. Contact Builder > Data Sources
D. Email Studio > Synchronized Data Extensions
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