Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 131:

  A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

  A. Segment to those recipients receiving text email versions first

  B. Segment subscribers with soft bounces in their own dedicated send

  C. Segment by domain to limit number of sends to each email provider

  D. Segment by geographic region as after-hours sends will be marked as spam

  Correct Answer: C

• Question 132:

  To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.

  What action should NTO take?

  A. Configure the business unit data retention setting to 12 months

  B. Configure the Enterprise wide default retention to one year

  C. Set inactive date to be automatically cleared after one year, but is recoverable

  D. Apply a row based retention to each data extension as it is created, set to 12 months

  Correct Answer: D

• Question 133:

  Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers

  A. Create Support Case

  B. Failed Sends

  C. Help and Training

  D. System Status

  Correct Answer: CD

• Question 134:

  Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

  What should the admin confirm to resolve the issue?

  A. The data extension is marked as Sendable

  B. The data extension contains a Salesforce ID

  C. The Data extension is marked as Sendable and Testable

  D. The data extension is linked using the Contact Key

  Correct Answer: A

• Question 135:

  Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

  A. Installed Packages

  B. Data Management

  C. Security Settings

  D. Salesforce Integration

  Correct Answer: A

• Question 136:

  What should be confirmed to ensure Journey Builder directs the subscribers correctly?

  A. Journey Data is used for the Decision Split.

  B. Entry Source attributes are available in Journey Settings.

  C. Contract Data is used for the Decision Split.

  D. Filter Contacts are enabled to refine the audience.

  Correct Answer: A

• Question 137:

  A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries. Which feature would allow this functionality?

  A. Journey Builder

  B. Synchronized Data Sources

  C. CloudPages

  D. Query Studio

  Correct Answer: B

• Question 138:

  NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?

  A. List Hygiene

  B. Authentication

  C. Content

  D. Engagement

  Correct Answer: B

• Question 139:

  Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

  A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

  B. Use a third-party system to identify and delete duplicate Contact Keys.

  C. Strategically control the Contact Key values and tie records together across channels using this key.

  D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

  Correct Answer: C

• Question 140:

  The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

  Which network(s) support lookalike audiences directly from Advertising Studio?

  A. Facebook and Twitter

  B. Facebook

  C. Google and Facebook

  D. Twitter

  Correct Answer: A