Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 141:

  Northern Trail Outfitters just purchased Marketing Cloud.

  Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers

  A. Creating users and assigning roles which meet their job functions

  B. Creating a SMS message and sending a mobile campaign

  C. Classifying sends and defining parameters for email sends

  D. Building the data structure used to store audience information

  E. Importing data into contacts using the Data Loader

  Correct Answer: ACD

• Question 142:

  Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

  Which feature should be used to create a survey form?

  A. MobileConnect

  B. Content Builder

  C. Smart Capture

  D. Profile Center

  Correct Answer: C

• Question 143:

  A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.

  What location and activity would allow the Marketing Cloud admin to complete the request?

  A. Automation Studio: Create a Report Activity to run every seven days.

  B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

  C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.

  D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

  Correct Answer: B

• Question 144:

  When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

  What could explain this behavior?

  A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe

  B. The user Is getting deleted from the AN Subscribers list

  C. Data in data extensions corresponding to the customer

  D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

  Correct Answer: B

• Question 145:

  A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

  Which method should a consultant recommended to ensure content is displayed properly within the email.

  A. AMPscript conditional against the Gender field

  B. AMPscriptlookupRows functions

  C. A/B Test content type

  D. Dynamic Content Wizard

  Correct Answer: D

• Question 146:

  Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers

  A. Data Extensions

  B. Publication Lists

  C. Lists

  D. Groups

  Correct Answer: BC

• Question 147:

  Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

  Which Marketing Cloud capability allows for secure transmission of the email address?

  A. CloudPagesURL AMPscript function

  B. Web Analytics Connector

  C. Link Wrapping

  Correct Answer: A

• Question 148:

  A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

  Which solution should the admin suggest?

  A. AMPscript for Marketing Cloud

  B. Web Analytics Connector

  C. Google Analytics 360

  D. Marketing Cloud Connect

  Correct Answer: B

• Question 149:

  A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.

  Which subscriber key should be used to search for the contact in All Subscribers?

  A. 15-digit contact ID

  B. Numeric Subscriber ID

  C. 18-digit Contact ID

  D. Email Address

  Correct Answer: C

• Question 150:

  A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?

  Choose 2 answers

  A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

  B. The consultant should enable deep linking in Marketing Cloud Connect configuration.

  C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

  D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

  Correct Answer: AB