Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 61:

  Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

  Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  A. IP Allowlist

  B. Field Level Encryption

  C. Advanced Audit Trail

  D. Single Sign on Authentication

  Correct Answer: A

• Question 62:

  Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.

  Why could this be the case?

  A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.

  B. Each email consumes five super messages when sending below a certain threshold.

  C. The majority of NTO's subscriber base is in the United States.

  D. A multiplier is applied to each SMS message based on the destination country

  Correct Answer: B

• Question 63:

  Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

  How should NTO update the user to allow the analyst the appropriate access?

  A. Add Marketing Cloud Security Administrator

  B. Add Distributed Sending User

  C. Remove Marketing Cloud Channel Manager

  D. Remove Marketing Cloud Viewer

  Correct Answer: D

• Question 64:

  Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

  Which feature should they use?

  A. Tokenized Sending

  B. Field Level Encryption

  C. Lookup reference to Contact Object

  D. Master-detail relationship to Contacts

  Correct Answer: A

• Question 65:

  A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

  Which report should be used?

  A. Dynamic Content for Triggered Sends

  B. Sends Account Send Summary

  C. Impression Tracking for Triggered Sends

  D. Email Performance by Attribute

  Correct Answer: C

• Question 66:

  Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.

  Which activity would allow them to build the journey with the fewest activities possible?

  A. Join

  B. Einstein STO

  C. Engagement Split

  D. Wait Until Date

  Correct Answer: A

• Question 67:

  Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

  A. The IP address is on reserve, is already in use, and has an email sending history.

  B. Building desirable sending history and data will be variable based on list size and engagement.

  C. Sending in large volumes will alert ISPs the new IP Address is now in use.

  D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

  Correct Answer: C

• Question 68:

  A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

  What should the admin confirm about the data extension?

  A. The wind relationship links SubscriberKey to Subscribers on Email Address

  B. The data extension is located in the Synchronized Data Extensions folder.

  C. The data extension is located in the Salesforce Data Extensions folder.

  D. The triggeredSendDataExtension data extension template was used.

  Correct Answer: C

• Question 69:

  Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).

  Which steps should be taken to implement this? Choose 2 answers

  A. Edit the entity Verification Settings

  B. Enable IP Whitelisting

  C. Add a Domain to the Export Email Whitelist

  D. Enforce Export Email Whitelist

  Correct Answer: CD

• Question 70:

  A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

  When should the admin create separate business units for each of NTO's brands?

  A. NTO requires SSL certificate configurations for Content Builder and Portfolio images

  B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

  C. Multiple brand logos must be accommodated in an email header

  D. A new sender profile needs to be leveraged for sending transactional emails

  Correct Answer: B