Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B. Create a user-initiated message to logged-in customers to send once the website is restored.
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all customers
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
A. Measures
B. SQL Queries
C. Data Filters
D. Journey
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?
A. Data management
B. Security
C. Feature Settings
D. Company Settings
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their
German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the
domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A. Purchase a new SAP for de-special.ntmarketing.com
B. Purchase a new private Domain for use in CloudPages
C. CloudPages must use the SAP domain
D. CloudPages must use pages.ntmarketing.com
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
A. One -to -Many Relationship
B. Many -to -Many Relationship
C. One -to -One Relationship
D. Many -to -One Relationship
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity.
B. The option to convert a qualified Lead to a Contact.
C. Flexibility to wait based on duration or a specific time.
D. The ability to send an email to a Salesforce audience.
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
1.
Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
2.
Contact records will be augmented by relational data tables via Contact Builder.
3.
The customer data file will contain 5M records with 40+ attributes.
4.
One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
5.
A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers
A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
A. Add Only
B. Overwrite
C. Add and Update
D. Update Only
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