Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 71:

  Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

  What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers

  A. Marketing Cloud Channel Manager

  B. Marketing Cloud Email Marketing Manager

  C. Marketing Cloud Regional or Local Administrator

  D. Marketing Cloud Administrator

  Correct Answer: BC

• Question 72:

  Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

  Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

  A. Define a Sender Profile.

  B. Define a Subscriber -specific From Name.

  C. Define custom Reply Mail Management.

  D. Define a Delivery Profile.

  Correct Answer: AD

• Question 73:

  A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

  A. Run a Bounce Email Report

  B. Query the Bounce Data View

  C. Query the Send Log

  D. Run an Account Send Summary Report

  Correct Answer: B

• Question 74:

  Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

  What consideration could account for this behavior?

  A. Data retention settings were incorrect in the data extension.

  B. The email address in All Subscribers is prioritized.

  C. Contact Builder was not configured properly.

  D. The data extension was not configured as sendable.

  Correct Answer: B

• Question 75:

  Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

  Which activity would allow NTO to build the journey with the fewest activities possible?

  A. Einstein STO

  B. Engagement Split

  C. Wait Until Date

  D. Join

  Correct Answer: D

• Question 76:

  Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

  A. Import Activity

  B. Data Extract Activity

  C. File Transfer Activity

  D. Decryption Activity

  Correct Answer: C

• Question 77:

  While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

  Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

  The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

  What action should correct the issue?

  A. Apply the Marketing Cloud for AppExchange User option as well

  B. Reset al passwords to force new tokens

  C. Apply the appropriate user mappings in the CRM configuration

  D. Apply the administrator and Marketing Cloud Administrator permission sets to user

  Correct Answer: D

• Question 78:

  A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.

  Which workflow should meet these requirements?

  A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

  B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity

  C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

  D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

  Correct Answer: B

• Question 79:

  Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.

  Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

  A. Soft

  B. Technical

  C. Block

  D. Hard

  Correct Answer: C

• Question 80:

  A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

  Which solution should the admin suggest?

  A. AMPscript for Marketing Cloud

  B. Parameter Manager

  C. Google Analytics 360

  D. Marketing Cloud Connect

  Correct Answer: B