Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
A. Decision Splits
B. Goals
C. Exits
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
A. Einstein Copy Insights
B. Einstein Content Selection
C. Enhanced Dynamic Content
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
A. Sender Authentication Package
B. Brand Builder
C. Sender Profile
After receiving approval from their team, a marketer scheduled a promotional email send. After the send was scheduled and the team was notified, they received additional feedback which called for edits to the email copy. Where should the marketer cancel the send?
A. Trackingtab in Journey Bulkier
B. Overview tab in Email Studio
C. Pending tab in Content Builder
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?
A. Fire Event
B. Import File
C. File Transfer
D. Verification Activity
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
A. Manage Files in File Transfer.
B. Configure Field-Level Encryption in import file.
C. Specify character encoding in import file.
Which is a benefit of Quick Send?
A. Quickly approve Campaign Members for sending.
B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
C. Quickly sendmulti-message campaigns to leads, contacts, or person accounts.
D. Quickly send Salesforce emails to leads, contacts, or person accounts.
Northern Trail Outfitters (NTO) is usingDatorama Reports for Marketing Cloud to report on email and journey performance. Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
A. Email and Journey Overview Dashboard
B. Email Performance Dashboard
C. Journey Performance by Email Dashboard
A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.` Which two steps should resolve the issue? Choose 2 answers
A. Use the Import Wizard to point to rename the file on the Enhanced SFTP.
B. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
C. Ensure the name of the file in the Import Activity matches the file name on the SFTP.
D. Change the file format from "comma separated value" to "tab delimited."
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile. Which action should theytake to execute the campaign?
A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B. Use Automation Studio Filtering, Messaging, and wait activities.
C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
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