Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 81:

  What is a capability of a data relationship?

  A. Join three or more data extensions together to create a filtered data extension

  B. Join a list and a data extension to filter the combined data

  C. Join data extensions together to create one combined data extension

  D. Join data extensions to filter or segment the fields from data extensions

  Correct Answer: D

• Question 82:

  Which feature can a marketer use to individualize content in an email? (Choose 3)

  A. Specialized content

  B. Audience Segmentation

  C. Predictive content

  D. Personalization string

  E. Dynamiccontent

  Correct Answer: CDE

• Question 83:

  A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In whichtwo ways can the marketer determine who clicks on the CTA? Choose two answers.

  A. select the user clicks the overview tab in the inbox activity section

  B. select the URL id for the URL or tracking the alias from the job links tab.

  C. select the click activity bar chart from the email overview of the click activity tab

  D. select the URL or tracking alias from the link view tab of the click activity tab.

  Correct Answer: AD

• Question 84:

  Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level. Which out-of-the-box report should IMTO use to get this informationto refine to its sending methods?

  A. Recent Email Send Summary

  B. Email Performance by Domain

  C. Email Sends by User

  Correct Answer: B

• Question 85:

  A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

  What should they use to easily focustheir marketing efforts on subscribers who are least likely to unsubscribe?

  A. Path Optimizer

  B. Scoring Split

  C. Frequency Split

  Correct Answer: A

• Question 86:

  A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.

  What creation method should the team use to create the new data extension?

  A. Create from Template

  B. Create from New

  C. Create from a Filtered Data Extension

  D. Create from Existing

  Correct Answer: D

• Question 87:

  Identify the best practices for interacting with potential and active subscribers. (Choose 3)

  A. Buy email lists

  B. Permission is specific to an address even if you know others.

  C. Opt-in via SMS in not Opt-in via email (And vice versa)

  D. Opt-ins are brand specific, don't share with other brands.

  E. In store loyalty programs

  Correct Answer: BCD

• Question 88:

  Northern TrailOutfitters wants to display the current date in order emails.

  What could they use to display the date in real-time?

  A. Reference Content

  B. AMPscript

  C. Enhanced Dynamic Content

  D. Live Content

  Correct Answer: B

• Question 89:

  NTO email teams creating a reusable content block for its deals torun with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using contentbuilder without writing any custom html.

  A. Create an image content block that accommodates pictures

  B. create a free flow content block that accommodates text and images

  C. create an html content block and code the content by hand

  D. create a text contentblock that accommodates text

  Correct Answer: B

• Question 90:

  Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

  Which action ensures NTO'ssending reputation remains intact?

  A. Implement an SAP with Private Domain and a Dedicated IP.

  B. Request three Dedicated IPs to spread out the sending volume.

  C. Request a Private Domain to leverage SPF and DKIM authentication.

  Correct Answer: A