Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 101:

  Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

  Which journey type is best suited to run this test?

  A. Single Send

  B. Multi-Step

  C. Transactional Send

  Correct Answer: B

• Question 102:

  A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

  A. Limit the email textto 250 words

  B. Personalize the email content

  C. Segment the audience for the email

  D. Use an infographic email template

  Correct Answer: B

• Question 103:

  A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is notfamiliar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

  A. Responsive Web template

  B. Media template

  C. Mobile-optimized template

  D. Standardtemplate

  Correct Answer: C

• Question 104:

  Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

  A. Business Unit Access Permissions

  B. Date/Time Range fro Access

  C. Shared Data Extension

  D. User Roles and Permissions

  Correct Answer: C

• Question 105:

  An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extensionfor sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  A. Check the "Is Sendable" option

  B. Set the column representing the Subscriber Key as a Primary Key

  C. Set the Email address column as a Primary Key

  D. Relate the Email address to the Suscriber Key

  Correct Answer: AD

• Question 106:

  Amarketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

  A. Envelope content

  B. Footer

  C. Email body

  D. Link Content

  Correct Answer: A

• Question 107:

  Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.

  Which functionalities accomplish the requested configuration?

  A. Delivery Profile and AMPscript Lookup

  B. Send Classification and Subscriber Attributes

  C. Sender Profile and AMPscript Lookup

  Correct Answer: C

• Question 108:

  Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

  What should the NTO marketing team include in the email design to encourage a high response rate?

  A. An Interactive Email Form that links to a confirmation page

  B. A Salesforce Survey block called in by an AMPscript function

  C. A all-to-action buttonthat links to the feedback form

  Correct Answer: A

• Question 109:

  A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.

  Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

  A. Create a folder structure prior to importing assets.

  B. Import duplicate copies of content for different messages or groups.

  C. Establish a naming convention optimized for search.

  D. Review permissions and roles for users accessing Content Builder.

  E. Focus on creating and importing content for one primary channel.

  Correct Answer: ACD

• Question 110:

  A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

  What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

  A. After the file import, use the transfer file activity to move data into data extensions in child BUS.

  B. Create automations that import the data directly into the child BUs to bypass the parent level BU.

  C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

  Correct Answer: C