Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 111:

  As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

  A. Import Activity

  B. File Transfer Activity

  C. Group Refresh

  D. Query Activity

  Correct Answer: D

• Question 112:

  The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver' status.

  Which three tools should be used to segment this data?

  A. SQL Query, Filter Definition, Journey Builder Entry Source

  B. Journey Builder Entry Source, Filter Definition, Segment Builder

  C. SQLQuery, Decision Split, Data Designer

  Correct Answer: A

• Question 113:

  A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set upthe automation at a later date. How should the customer prepare this email for sending?

  A. Send Email

  B. Guided Send

  C. Send Preview

  D. Test Send

  Correct Answer: A

• Question 114:

  A marketer for Northern Trail Outfitters needs to share multiple assets in ContentBuilder for a campaign with another business unit in their account. How should the marketer share these assets?

  A. Individually share each asset with the other business unit in Content Builder.

  B. Move the content into the Shared Content folder inContent Builder.

  C. Create and share a new folder for the assets in Content Builder.

  D. Switch to Classic Content to move the assets into the Shared Content folder.

  Correct Answer: B

• Question 115:

  Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate.

  How could these criteria be met?

  A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

  B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days

  C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days

  D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

  Correct Answer: A

• Question 116:

  What is an Automation Studio activity? (Choose 3)

  A. Wait Activity

  B. Send Email

  C. Triggered Send

  D. Transfer File Activity

  E. A/B Test Send Activity

  Correct Answer: ABD

• Question 117:

  Which one in NOT an offline tactic for capture email addresses?

  A. Inbound Sales calls

  B. Acquiring email for loyalty programs in store

  C. Request email during checkout

  D. Surveys at the counter

  E. Acquisition associated with a receipt or ticket delivery

  Correct Answer: D

• Question 118:

  EXAM Question on templates where there are no technical resources to build responsive web techniques:

  Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

  A. Standard Template with Content boxes

  B. Mobile Design Template with Content Boxes

  C. Mobile Design template

  D. HTML Paste

  E. HTML Paste template with Content Boxes

  Correct Answer: AE

• Question 119:

  As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

  A. Import Activity

  B. File Transfer Activity

  C. Group Refresh

  D. Query Activity

  Correct Answer: C

• Question 120:

  Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.

  How should the data extension be configured?

  A. Customer ID is Primary Key and relates to Subscriber Key

  B. Email Address is Primary Key and relates to Subscriber ID

  C. Customer ID is Primary Key and relates to Subscriber ID

  D. Email Address is Primary Key and relates to Subscriber Key

  Correct Answer: A