Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
A. Full-width lifestyle imagery featuring attractive people
B. Images of products that the customer has previously purchased
C. Personalized imagery influenced by subscriber preferences
D. Content focused on winter sports items for holiday shopping
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A. Define a goal for each journey.
B. Review opens and clicks activity summaries.
C. Export the journey email analytics
Amarketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A. Create folders and move content
B. Filterbased on content type
C. Add tags to each piece of content
D. Rename content to be alphabetical
Which combination of audiences can be selected in the recipientsection for a specific Send?
A. Lists and Audiences
B. Contacts or Audiences
C. Lists or Data Extensions
D. Lists and Data Extensions
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager? Choose 3 answers
A. Email the report.
B. Text a link to the report.
C. Notify the manager with a pop-up.
D. Save the report as a Snapshot.
E. Save the report to an SFTP folder.
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A. Use a Guided Send to perform a test send to Internal users using subscriber data.
B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integration
B. Tracking Extracts
C. Report Snapshots
What is triggered automation?
A. An automation that is triggered based on a schedule that has been defined
B. An automation that is initiated when adesignated value in a data extension is changed
C. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
D. An automation that triggers an email to be sent based on a user Initiated Email definition
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers
A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
B. Process every individual's unsubscribe request within 14 business days.
C. Include an unsubscribe link in the header or footer of emails.
D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A. Enhanced Dynamic Content Blocks
B. AMPscript Search Functions
C. Personalization Strings
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