Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 131:

  A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. Whatis the recommended way to import the data?

  A. Data Extract Activity Interaction

  B. Import Subscriber Wizard

  C. Import Activity Interaction

  D. Manual Data Filter Refresh

  Correct Answer: C

• Question 132:

  NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

  A. A From Name for each store location

  B. A dynamic From Name that pulls in the store location

  C. A new delivery profile that pulls in store location in the footer

  D. A new send classification for holiday promotions

  Correct Answer: BD

• Question 133:

  To make a data extension sendable what mustit contain. (Select Two)

  A. Email Address

  B. Primary Key

  C. Subscriber Key

  D. Link ToolTip

  Correct Answer: AC

• Question 134:

  A marketer is designing email for mobile devices.

  Which three design best practices would the marketer use? Choose 3 answers

  A. Use image-based text for hero graphics.

  B. Cut content to make the message fit above the fold.

  C. Keep copy simple and direct.

  D. Stack the content in a single column.

  E. Design with the most important content at the top.

  Correct Answer: CDE

  CDE are the three design best practices that the marketer would use while designing an email for mobile devices.

• Question 135:

  A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriatesegments.

  How can segmentation with this scenario be accomplished?

  or

  What tool should the marketing team use?

  A. Data Extract Activity

  B. Audience Builder

  C. Drag and Drop Segmentation

  D. Profile Attributes

  Correct Answer: B

• Question 136:

  Which segment can bemanually refreshed under Actions? (Choose 2)

  A. Random Group

  B. Filtered Data Extension

  C. Standard Data Extension populated by a Query

  D. Filtered Group

  Correct Answer: BD

• Question 137:

  Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What shoulda marketer do to ensure the Email Address field values are unique?

  A. Mark the field as the Primary Key.

  B. Mark the data extension as Sendable.

  C. Use Email Address as Subscriber Key.

  Correct Answer: C

• Question 138:

  Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expiresover time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

  A. Keep SPAM complaints under 10%

  B. Keep SPAM complaints under .01%

  C. Make unsubscribe easy and honor immediately

  D. Email never mandatory for customer interaction

  E. Accurately identify the sender in the header information.

  Correct Answer: BCD

• Question 139:

  Northern Trail Outfitters wants to use a File Drop Starting Source inAutomation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

  What would be the correct sequence of Activities for this File Drop Starting Source?

  A. File Transfer Activity > Send Email

  B. Import File Activity > File Transfer Activity > Send Email

  C. File Transfer Activity > ImportFile Activity > Send Email

  D. Import File Activity > Send Email

  Correct Answer: C

• Question 140:

  Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

  Which import option should be used to ensure the data extension only contains currently active customers?

  A. Append

  B. Overwrite

  C. Add and Update

  Correct Answer: B