Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 141:

  A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm theaction. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and thecustomer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bankwants to automate sending the emails. Which process could the bank use?

  A. Use Query Activities

  B. Use Drag and Drop Segmentation to create data filters

  C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, anduse Filter activities

  D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

  Correct Answer: CD

• Question 142:

  The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers. Which method should the team use to accomplish this goal?

  A. Create a list of inactive subscribers and suppress them from campaigns.

  B. Remove inactive subscribers from the target population.

  C. Create a re-engagement campaign for all subscribers asking to opt-in again.

  D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

  Correct Answer: D

  Reference: https://www.mailerlite.com/blog/re-engaging-inactive-subscribers-with-a-win-back-email-campaign

• Question 143:

  Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

  Which configuration ensure thesesubscribers do NOT receive these emails?

  A. Add an Auto-Suppression list to the default sender profile.

  B. Configure Auto-Suppression list for the Commercial classification.

  C. Add subscribers to the Account opt-out list.

  Correct Answer: A

• Question 144:

  Northern Trail Outfitters (NTO) wants to send out three emails in Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?

  A. Add each Send Email activity to different steps in an automation.

  B. Include a Verification activity between each step of an automation.

  C. Add each Send Email activity to a single step in an automation.

  Correct Answer: A

• Question 145:

  A customer managed to automatenightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

  A. enhance ftp

  B. encrypted ftp

  C. data loader

  D. file transfer

  Correct Answer: A

• Question 146:

  Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should be used?

  A. Send Email Activity

  B. Send Flow

  C. Triggered Send

  D. Send Throttling

  Correct Answer: D

• Question 147:

  A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?

  A. The Send is paused unit approved again.

  B. The send is canceled when the approval is withdrawn.

  C. The originally approved version of the email will send.

  Correct Answer: C

• Question 148:

  A marketer sent an email to a group of subscribers with an invalid link.

  What step could the marketer take to correct the link after the email has been sent?

  A. Change the URL Expiration in Email Administration

  B. Update the link using AMPscript

  C. Resend the email with the correct link

  D. Change the link in Job Links under Tracking

  Correct Answer: D

• Question 149:

  A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

  A. Refresh the data filter

  B. Add to Data Extension

  C. Send theemail via Triggered Send

  D. Add a new subscriber to a list

  Correct Answer: BC

• Question 150:

  A marketer needs to send emails to the creative team for proofing as part of an email campaign. Which feature should help achieve this as an automatic flow?

  A. Subscriber Preview

  B. Einstein Approval Workflow

  C. Content Builder Approval Workflow

  Correct Answer: C