Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 151:

  The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP. How should the scheduled automation be configured to achieve this?

  A. SQL Query Activity > Data Extract Activity > File Transfer Activity

  B. Filter Activity > SQL Query Activity > File Transfer Activity

  C. Rlter Activity >File Transfer Activity > Data Extract Activity

  D. Data Extract Activity > SQL Query Activity > File Transfer Activity

  Correct Answer: A

• Question 152:

  A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. Whatemail best practice should be used?

  A. Limit the email text to 250 words.

  B. Send to the entire subscriber base.

  C. Personalize the email content.

  D. Use an infographic email template.

  Correct Answer: C

  Personalizing the email content is a best practice in email marketing. By using personalization, you can tailor the content of the email to each individual subscriber based on their preferences, behavior, or demographic information. Personalized emails are more relevant to the recipients, which can lead to higher engagement and conversion rates. For a targeted email campaign promoting new winter offerings, personalization could include using the subscriber's name, recommending products based on past purchases or browsing history, and customizing content based on their location or preferences related to winter products.

  "Send to the entire subscriber base," is not a best practice in email marketing when it comes to targeted email campaigns. Sending emails to the entire subscriber base without proper segmentation can lead to sending irrelevant content to some subscribers, resulting in lower engagement and potentially higher unsubscribe rates.

• Question 153:

  Northern Trail Outfitters (NTO) would like to sendshipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account. Which solution can be used to achieve this?

  A. Triggered Email in Email Studio

  B. Import Activity In Email Studio

  C. File Drop Entry Source in Journey Builder

  D. File Drop Starting Source in Automation Studio

  Correct Answer: D

• Question 154:

  Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messagessent throughout the week.

  Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

  A. Add complementary SMS campaigns.

  B. Create more focused segmented lists for messaging.

  C. Focus on action-driven subject lines.

  Correct Answer: A

• Question 155:

  Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing. Which automation should NTO create as a good first step?

  A. An automation that deletes old data extensions, emails, and reports

  B. An automation that contains several recurring emails and decisioning points

  C. An automation that Imports subscriber data regularly and updates key data extensions

  Correct Answer: C

• Question 156:

  Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of thiserror?

  A. Send another email to the same subscribers containing the correct link.

  B. Update the link in the stored email content and it will be pulled in automatically.

  C. Locate the job under Tracking and update the URL in the Job Links tab.

  D. Have Support recall the email if it has not yet been opened by a subscriber.

  Correct Answer: C

• Question 157:

  Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.

  What send method should be used to minimize errors?

  A. Send Email Activity

  B. Recurring Send Schedule via Guided Send

  C. Send Flow

  D. Triggered Send

  Correct Answer: D

• Question 158:

  The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends. Which content block should the team use to capture this information directly from the inbox for some subscribers?

  A. Smart capture block

  B. Interactive Email Form block

  C. Einstein content block

  Correct Answer: B

• Question 159:

  Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.

  What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

  A. Sender Profile

  B. Send Classification

  C. Delivery Profile

  D. Send Definition

  Correct Answer: C

• Question 160:

  Which is a fundamental component of coding responsive emails?

  A. CSS3 @media Queries

  B. Span Tags

  C. SQL Queries

  D. Anchor Tags

  Correct Answer: A