Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 161:

  When receiving spam complaints from recent email sends, a marketer from NorthernTrail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

  What should me marketer do to prevent the subscriber from receiving further commercial messages?

  A. Use the complaint exclusion list on future sends.

  B. Add the subscriber to the auto-suppression list.

  C. Delete the subscriber from All Subscribers

  Correct Answer: B

• Question 162:

  What is a Master Unsubscribe?

  A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link

  B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud

  C. When a subscriber unsubscribes from a list in the Subscription Center

  D. When a subscriber unsubscribes from all emails sent from an account

  Correct Answer: D

• Question 163:

  What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

  A. Sender and recipient profiles

  B. Campaign and journey

  C. Email and journey

  D. Journey and contact

  Correct Answer: C

• Question 164:

  How can AMP script customize email messages?

  A. Provide advanced content personalization

  B. Insert responsive content based on theuser's viewing device.

  C. Automate the flow of creating email messages.

  D. Automate the template creation process.

  E. Profile Mapping

  F. AMP script

  G. Dynamic Content

  H. Personalization Strings

  Correct Answer: BC

• Question 165:

  NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be usingAMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

  A. Email Address

  B. Loyalty Member Status

  C. Loyalty Member ID

  D. Full Name

  Correct Answer: C

• Question 166:

  A company has one millionsubscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

  How should the data be updated?

  A. A scheduled automation to import a file containing all of their subscribers.

  B. A scheduled automation to import a nightly file of updated or changed records.

  C. A scheduled automation to occur every 15 minutes to ensure the data is current.

  D. A file drop automation to execute an import every time a record is updated or added.

  Correct Answer: D

• Question 167:

  A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is thesafest most effective way for a marketer to accomplish this task without the compromising email content.

  A. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.

  B. find each individual with subscriber preview and test send to each individual recipient

  C. create a test data extension composed of the management team and test send to the test data extension

  D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

  Correct Answer: D

• Question 168:

  Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.

  Which automation configuration should be used to achieve this?

  A. Schedule Starting Source > Data Extract Activity > File Transfer Activity

  B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

  C. Schedule Starting Source > SQL Query Activity > File Transfer Activity

  D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

  Correct Answer: A

• Question 169:

  The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

  What should the marketer do to prevent this problem?

  A. Use Delayed Delivery

  B. Segment emailsends by domain.

  C. Configure Send Throttling.

  Correct Answer: C

• Question 170:

  Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

  A. Scheduled Automation > SQL Query Activity > File Transfer Activity

  B. File Drop Automation > Data Extract Activity > File Transfer Activity

  C. Scheduled Automation> Data Extract Activity > File Transfer Activity

  D. File Drop Automation > SQL Query Activity > File Transfer Activity

  Correct Answer: B