Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 301:

  The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single- column content area.This content will have one image, with text below it.

  How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

  A. Create a Free Form content block.

  B. Create an Image contentblock.

  C. Create an HTML content block.

  D. Create a Text content block.

  Correct Answer: A

• Question 302:

  A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.

  Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

  A. Automatically Opt-in all new customers.

  B. Use explicit Opt-in for any new web Sign-ups.

  C. The customers why they want to receive NTO emails

  D. Set Expectation on send frequency and scheduled

  E. Ask for detailed demographic information

  Correct Answer: BCD

• Question 303:

  An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.

  What are the four elements that are required for the creation of a dynamic content rule?

  A. Preferences, Value,Operator, Lists

  B. Lists, Value, Operator, Images

  C. Customers, Value, Operator, Content

  D. Attribute, Value, Operator, Content

  Correct Answer: D

• Question 304:

  What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

  A. Thesubscriber is unsubscribed from the publication list applied to the send

  B. The subscriber is added to the enterprise global unsubscribe list

  C. The subscriber is deleted completely from the sending account

  D. The subscriber is removed from the Listused for the Send

  Correct Answer: AD

• Question 305:

  Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.

  Which feature provides notification badges to alert NTO of any performance issues?

  A. Einstein Engagement Scoring

  B. Einstein Copy insights

  C. Einstein Messaging Insight

  Correct Answer: A

• Question 306:

  Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data existsin that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

  A. Ensure the Nullable box is not checked for theFirst_Name field

  B. Fill in the source data with "Valued Customer" for each blank First_Name field

  C. Mark First_Name as the Primary Key

  D. Make "Valued Customer" the Default Value for the First_Name field

  Correct Answer: D

• Question 307:

  NTO just hired a new associate whose ...email is going to start creating and deployingthe companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

  A. hyperlinks

  B. from name

  C. send count

  D. subject line

  Correct Answer: BD

• Question 308:

  A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

  Which report should be run to provide this information?

  A. Contacts Count

  B. Contacts Analytics

  C. AudienceEngagement Over Time

  Correct Answer: C

• Question 309:

  Which 3 options are available to create a template in marketing cloud? Choose 3

  A. Content Builder

  B. Template Editor

  C. Paste HTML

  D. Mobile Template Editor

  Correct Answer: ABC

• Question 310:

  Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

  Which mobile optimization option provides the quickest turnaround and easiest implementation?

  A. Mobile Responsive

  B. Responsive Aware

  C. Mobile Aware

  Correct Answer: C