Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 311:

  A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to makechanges that will improve deliverability?

  A. Spam Check

  B. Validate

  C. Content Detective

  D. Subscriber Preview

  Correct Answer: C

• Question 312:

  A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.

  Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

  A. Subscribers who click on a specific link

  B. Performance data on the Overview tab

  C. Number of clicks from mobile devices

  D. Images showing how the emailrendered on different devices

  Correct Answer: AB

• Question 313:

  Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

  What should be set up to help organize NTO's email tracking results?

  A. Create folders in My Tracking and select where to send results when sending an email.

  B. Give emails unique names so they are easier to find in the tracking sends tab.

  C. Remove old tracking results on a regular basis to declutter the results list.

  Correct Answer: A

• Question 314:

  A marketer wants to create a responsive email that will render correctly across all email clients.

  What tool could they use?

  A. Server Side JavaScript

  B. AMPscnpt with grid-based layout

  C. CSS3 media queries

  D. GTL with tables

  Correct Answer: C

• Question 315:

  Northern Trail Outfitters has a Master Customer shared dataextension. The company wants to make the table available to some of the business units, but not all of them.

  How can access to the Master Customer table be restricted?

  A. Shared Data Extension Permissions

  B. Date/Time Range for Access

  C. Data Extension Sharing Rules

  D. Manage Data Extension Policies

  Correct Answer: A

• Question 316:

  Which two best practices should the customer follow to ensure marketersacross the company are taking full advantage of Content Builder? Choose 2 answers

  A. Plan for content to be used cross-channel, eliminating duplicates.

  B. Create folders for each type of uploaded content.

  C. Import all content up front, rather than piece by piece.

  D. Optimize the way content is stored with a naming convention.

  Correct Answer: AD

• Question 317:

  A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

  A. Email Send Wizard

  B. User-initiated email message

  C. Email templates

  D. HTML Paste

  Correct Answer: CD

• Question 318:

  Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

  Which Journey Builder activity should NTO use?

  A. Engagement Split

  B. Frequency Split

  C. Scoring Split

  Correct Answer: A

• Question 319:

  A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

  A. Email templates

  B. Preference Management

  C. Portfolio

  D. Data Extensions

  Correct Answer: A

• Question 320:

  The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

  A. Create a Filter Activitythat selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

  B. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

  C. Set arefresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

  D. Add the Pref1-Tech Data Filter to an Automation

  Correct Answer: B