Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 321:

  A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

  A. Click Through Rates

  B. List Growth Rates

  C. Influenced Revenue

  D. Bounce Rate

  Correct Answer: A

• Question 322:

  NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

  A. The ability to set criteria to segment contacts based on behavior using SQL

  B. The ability to extract data from an Audience data extension for analysis

  C. The ability to set goals and have the system listen to see if users met the goal

  D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

  E. The ability to update or create Salesforce CRM objects or records

  Correct Answer: CDE

• Question 323:

  Northern Trail Outfitters (NTO) is designing a journey for its Platinum loyalty members. There are more than 2 million NTO loyalty members, but only 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

  What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

  A. Use Filter Contacts criteria in the journey entry source.

  B. Use a Decision Split activity on the journey canvas.

  C. Use Automation Studio to query a population into a data extension.

  Correct Answer: C

• Question 324:

  Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

  Which no-code features should be implemented to accomplish this?

  A. Journey Builder and Engagement Split

  B. Automation studio and Query Activity

  C. Salesforce CDP and Einstein Engagement Scoring

  Correct Answer: A

• Question 325:

  Which metric is the measure of emails rejectedby a server due to permanent conditions such as "user unknown" or "domain not found"?

  A. Soft Bounce

  B. Validation Error

  C. Unsubscribed

  D. Hard Bounce

  Correct Answer: D

• Question 326:

  What is a true statement about Subscriber Key? (Choose 3)

  A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

  B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

  C. Subscriber Key and Primary Key are interchangeable terms

  D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

  E. Subscriber Key determines what update types will be available when importing data

  Correct Answer: ABD

• Question 327:

  What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

  A. Require that the subscriber refer a friend

  B. Personalize email content

  C. Send three emails onthe first day after sign-up

  D. Share the email program's value proposition

  Correct Answer: BD

• Question 328:

  Northern Trail Outfitters wants to display different content areas based on the subscriber data. Which two features can be used to accomplish this? (Choose two.)

  A. Personalization Strings

  B. Profile Mappin

  C. AMPscript

  D. Dynamic Content

  Correct Answer: CD

• Question 329:

  Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sendingaudience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.

  Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

  A. Loyalty Member ID

  B. Loyalty Member Status

  C. Full Name

  D. Email Address

  Correct Answer: A

• Question 330:

  Northern Trail Outfitters (NTO) has rolled out changes to its CTA button color. Where should NTO be able to see if there has been a lift in overall likelihood to click?

  A. Einstein Engagement Frequency

  B. Einstein Engagement Scoring

  C. Einstein Messaging Insights

  Correct Answer: B