Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 331:

  The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing scenarios. Which feature should be used to easily segment the data extension?

  A. FilterData Activity

  B. Random Data Extension

  C. SQL query activity

  Correct Answer: B

• Question 332:

  Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?

  A. Enhanced Dynamic Content

  B. Einstein Content Selection

  C. Einstein Coy Insights

  Correct Answer: B

• Question 333:

  Northern Trail Outfitters (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types or emails they do NOT want to receive. NTO's audiences are contained in data extensions. Which object should be used?

  A. Publication List

  B. Suppression Lists

  C. Exclusion Lists

  Correct Answer: A

• Question 334:

  Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answers

  A. Hyperlinks

  B. Subject Line

  C. From Name

  D. Send Count

  Correct Answer: BC

  Approvals in Salesforce Marketing Cloud are used to ensure that important elements of an email send are reviewed and approved before the email is sent to the subscribers. This helps prevent mistakes and ensures that the email content aligns with the brand's guidelines and messaging.

• Question 335:

  Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales. What feature should the company use to manage its opt-out strategy?

  A. Shared Data Extensions

  B. Shared Portfolio Items

  C. Shared Emails

  D. Shared Publication Lists

  Correct Answer: D

• Question 336:

  To writeSQL that uses both customer data and system-generated data, what would they need to include in their query?

  A. Data Filters

  B. Measures

  C. Data Views

  D. All of the above

  Correct Answer: C

• Question 337:

  As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.

  What activity is designed to address this scenario?

  A. SQL Query Activity

  B. Filter Activity

  C. Group Refresh

  D. File Transfer Activity

  Correct Answer: A

  The SQL Query Activity allows you to write SQL (Structured Query Language) queries to extract and combine data from different data extensions based on specified criteria. With SQL queries, you can perform joins, filter data, and create new data extensions containing the combined data.

  In this case, the SQL Query Activity can be used to join the Shipping data extension and the Purchase data extension based on common fields (e.g., Order ID, Customer ID, or any other unique identifier) to retrieve the necessary information for the shipping notifications.

• Question 338:

  A retailer has been gathering email addresses in-store by asking customers to enter their email addresses atcheckout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.

  Which strategy should be used?

  A. Website Signups

  B. List Detective

  C. Single Opt-In

  D. Double Opt-In

  Correct Answer: D

• Question 339:

  A marketing intern forgot to remove [DRAFT] from the subject line before sending an email to the company's largest audience.

  Which feature, if configured, should provide a warning prior to sending?

  A. Subject and Preheader Validation

  B. Content Detective

  C. Subscriber Preview and test Send

  Correct Answer: A

• Question 340:

  Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

  A. Sender Profile

  B. Content information

  C. Can-SPAM classification

  D. Delivery Profile

  Correct Answer: C