Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 341:

  Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They havenoticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.

  How should they improve their engagement rates with unengaged subscribers''

  A. Remove them from the list

  B. Send emails more frequently

  C. Request they resubscribe

  D. Send emails less frequently

  Correct Answer: B

• Question 342:

  What does the validate tool check for? (Check all that apply)

  A. The presence of an unsubscribe link

  B. Invalid email address

  C. A physical mailing address

  D. Correct syntax for attributes

  E. That each contentarea specified in the dynamic content rule exists

  Correct Answer: ACDE

• Question 343:

  When the number of subscribers exceeds one million records, which data model is preferred?

  A. Lists

  B. Data Extensions

  C. Data Filters

  D. Groups

  Correct Answer: B

• Question 344:

  Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their EnhancedSFTP Account.

  Which solution could be used to achieve this?

  A. File Drop Starting Source in Automation Studio

  B. Import Activity in Automation Studio

  C. File Drop Entry Source in journey Builder

  D. Transactional Send in Journey Builder

  Correct Answer: A

• Question 345:

  How are the test audiences for an A/B test selected? (Choose 2)

  A. The test administrator chooses which subscribers to place in each audience

  B. The system automatically uses 15% of the population for each audience

  C. The system randomly places target subscribers into the selected audiences

  D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

  Correct Answer: CD

• Question 346:

  What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

  A. Any Mailing Address

  B. Physical Mailing Address

  C. A way to Unsubscribe

  D. A link to the sender's website

  Correct Answer: BC

• Question 347:

  Amarketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

  A. Email Studio and Audience Builder

  B. Automation Studio and Journey Builder

  C. Journey Builder and Email Studio

  D. Automation Studio and Content builder

  Correct Answer: C

• Question 348:

  Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform. These files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

  How should the notification be received if the data import is unsuccessful?

  A. Automation Notification Settings

  B. Import Activity Notification Settings

  C. Configured Alert Manager Settings

  Correct Answer: B

• Question 349:

  How are publication lists used in the Marketing Cloud?

  A. To send communication to all subscribers, regardless of opt -in status.

  B. To manage subscribers in guided and triggered email sends.

  C. To builddynamic content rules by subscriber type.

  D. To allow subscribers to opt-down/out instead of unsubscribing from all.

  Correct Answer: D

• Question 350:

  Northern Trail Outfitters' third-party point-of-sale software uploads order information in batches of large files. The timing varies throughout the day. Which feature should be used to accommodate this setup?

  A. Triggered Automation

  B. Scheduled Automation

  C. Wait Activity

  Correct Answer: A