Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 351:

  When importing data into marketing cloud the list detective is triggered for which of the following?

  A. Data Extenstions

  B. ListModel

  C. Email Addresses

  D. Email Alias

  Correct Answer: B

• Question 352:

  Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions. What should be used to achieve this?

  A. Ingest API

  B. Import Wizard

  C. Import Activity

  Correct Answer: C

• Question 353:

  Northern TrailOutfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website. What should NTO configure in Path Optimizer?

  A. Email Engagement

  B. Manual Engagement

  C. Web Conversion

  Correct Answer: A

• Question 354:

  A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions. What feature should the marketer use to merge the data into a single data extension to improve sending?

  A. Profile Management

  B. File Triggers

  C. SQL Query Activities

  D. Data Filters

  Correct Answer: C

  The SQL Query Activity allows the marketer to write SQL (Structured Query Language) queries to extract, combine, and transform data from multiple data extensions based on specified criteria. By using SQL queries, the marketer can merge relevant data from different data extensions into a new data extension, which can then be used for sending the highly personalized email.

• Question 355:

  A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.

  In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.

  Which solution should they use to maintain subscriber status?

  A. Importunsubscribes into a data extension, then update status with a query.

  B. Create an automation triggered on unsubscribes from the other system.

  C. Create a suppression workflow for the unsubscribed accounts.

  D. Import unsubscribes with the appropriate statusinto All Subscribers.

  Correct Answer: D

• Question 356:

  A marketer needs to ensure that customers on a list want to be email subscribers.

  Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

  A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.

  B. Configure to return an error message for any email address that does not conform to standard conventions.

  C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.

  D. Create a doubleopt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

  Correct Answer: B

• Question 357:

  Which tactic will improvedeliverability for a new sender?

  A. Send email during the holiday season when new senders are less likely to be detected

  B. Send email to a minimum of 35,000 subscribers per ISP per day

  C. Send email to ISPs that have been notified of the new sender

  D. Send email to the most active and engaged customers

  Correct Answer: D

• Question 358:

  Which three content blocks do you need to create using AMPscript to enable personalization?

  A. First Name, Introduction, Conclusion

  B. Full Name, Introduction, Conclusion

  C. Greeting, First Name, Last Name

  D. Greeting, Introduction, Conclusion

  Correct Answer: D

• Question 359:

  Which two subscriber audiences can be created by using Measures in a Data Filter. Choose 2 Answers

  A. Subscriberwithin a 30-miles radius of a zip code

  B. Subscribers who have submitted spam complaints in the last week

  C. Subscriber who have opened an email in the past 30 days

  D. Subscriber who have not clicked in the past three months

  Correct Answer: CD

• Question 360:

  NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like theemails to be responsive. Which two techniques should be used? Choose 2 answers

  A. Include @media query CSS in the email

  B. Use a Basic, Empty or Themed Template in Content Builder

  C. Use inline CSS styling on all HTML elements

  D. Include style="display:block" on all images

  Correct Answer: AC