Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 361:

  NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

  A. Filter Activity

  B. Data Filter

  C. SQL Query

  D. Filtered Group

  Correct Answer: A

• Question 362:

  Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers. Where in Email Studio can the marketer see the performance summary of the recent email send?

  A. Send Performance tab

  B. Overview tab within Tracking

  C. Job Links tab within Tracking

  D. Summary tab

  Correct Answer: B

  https://help.salesforce.com/s/articleView?id=sf.mc_es_track_overview_tab.htmandtype=5

• Question 363:

  Which method ofstoring subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

  A. Lists and Data Extensions

  B. Active Audiences

  C. Lists

  D. Data Extensions

  Correct Answer: C

• Question 364:

  A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed. What is the first action that should be taken to make the edits?

  A. Unshare the email.

  B. Cancel send using email.

  C. Update email approval status.

  Correct Answer: B

• Question 365:

  A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

  A. Subscriber Group

  B. Send Log

  C. Data Filter

  D. Web Collect

  Correct Answer: D

• Question 366:

  Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.

  What should be created to achieve this?

  A. A collection

  B. A Dimension

  C. A Dashboard

  Correct Answer: A

• Question 367:

  A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.

  Choose two answers

  A. style or text for when images do not display automatically

  B. add backgroundcolors that match branding

  C. let them be completely image based

  D. use custom corporate font to match NTObrand

  Correct Answer: BD

• Question 368:

  While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.

  Which method should be used to accomplish this task?

  A. Enter the emailaddresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

  B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

  C. Create a Test data extension that contains the five content variations the two team members need to validate.

  D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

  Correct Answer: D

• Question 369:

  Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

  Which feature should help achieve this?

  A. Einstein Messaging Insight

  B. Einstein Engagement Scoring

  C. Einstein Engagement Frequency

  Correct Answer: C

• Question 370:

  Northern Trail Outfitters has astrict policy that requires the legal team and marketing team to approve emails featuring professional athletes

  What Approval Workflow should be used for this requirement?

  A. Custom Workflow

  B. Multi-Team Workflow

  C. Two-Step Workflow

  D. Standard Workflow

  Correct Answer: B