Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloudSFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
A. Replace the Schedule with File Drop and use a filename pattern
B. Implement an API to start an automation with every file transfer.
C. Replicate the automation and schedule mem to execute server eight hours
NorthernTrail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
A. Import File Activity > Send Email
B. Import File Activity > File TransferActivity > Send Email
C. File Transfer Activity > Send Email
D. File Transfer Activity > Import File Activity > Send Email
What are the key ways to improve email deliverability in email marketing? (Choose 4)
A. Usedouble Opt-in to avoid getting blacklisted.
B. Maintain a consistent "From Name"
C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
D. Consider Subscriber engagement....send only to most engaged subscribers.
E. Email sign-up on website.
F. Use email templates
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
A. A/B Tests
B. Scheduled Sends
C. Send Previews
D. Triggered Sends
E. Test Sends
When does the validation of email address occur when using a data extension?
A. Done at the time of Import
B. Done at the time of Send
C. Done when admin refreshes it
D. Done when subscriber updates profile in the profile center
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists. How would the default email send behavior for a pre-existing subscriber?
A. The email will be sent to the email address stored on the All Subscribers List.
B. The email will be sent to the email address stored on Data Extension
C. The email will be sent to the field marked as the Primary Key
D. The email will be sent to the subscriber Key on All Subscribers List
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?
A. Triggered Send
B. Send Email
C. Automated Send
D. Template Send
A marketing team wants to schedule automatic delivery of Datorama pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?
A. Report Scheduling In Datorama Reports
B. File Transfer Activity in Automation Studio
C. Report Definition Activity In Automation Studio
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but theyalso want to send to a partner seed list. Which tool method should the specialist use?
A. Multi-Step Journey
B. User Initiated Send
C. Automation Studio Email Activity
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A. Attribute Group
B. SQLQuery Activity
C. Data Filter
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