Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 381:

  NorthernTrail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to

  maintain compliance.

  How should the notification be received if the data import is unsuccessful?

  A. Automation Notification Settings

  B. Import Activity Notification Settings

  C. Configured Alert Manger Settings

  Correct Answer: A

• Question 382:

  Northern Trail Outfitters (NTO) needs to use a point-and-click tool to testsegmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment? (Choose two.)

  A. Data Filter

  B. Filter Activity

  C. SQL Query Activity

  D. Filtered Group

  Correct Answer: BD

• Question 383:

  Northern Trail Outfitters wantsto send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

  A. AMPscript

  B. Measures

  C. Query Activities

  D. Data Filters

  Correct Answer: D

• Question 384:

  A marketer has built a journey that they want to run multiple times a day after new data is compiled.The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish this?

  A. Select the Recurring schedule type for the entry source in Journey Builder.

  B. Schedule and activate Triggered Sends for the messages inthe journey.

  C. Select an automation to populate the Entry Source Data Extension.

  Correct Answer: A

• Question 385:

  How is Primary Key used?

  A. Primary Key is used when defining a Send Relationship

  B. Primary Key is the unique value to identify a subscriber

  C. Primary Key identifies a row or a field in a data extension as unique

  D. Primary Key prevents data from being overwritten in a data extension

  Correct Answer: C

• Question 386:

  A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.

  Which results file format isavailable for selection when generating this report?

  A. Data File (.csv)

  B. Image File (.jpg)

  C. Word Document (.docx)

  D. Compressed File (.tar.gz)

  Correct Answer: A

• Question 387:

  Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.

  Which feature will enable this?

  A. Include Measures within a Filter

  B. Email Comparison Report

  C. Email Send Report

  D. Compare Email Sends on the Tracking page

  Correct Answer: D

• Question 388:

  A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:

  Commas Tabs Pipes Tilde Fixed widths

  Which format will need to be pre-processed or parsed after import into Marketing Cloud?

  A. Fixed widths

  B. Pipe

  C. Tab

  D. Comma

  Correct Answer: D

• Question 389:

  Which data model should be used to create a Group?

  A. Active Audiences

  B. Data Filters

  C. Lists

  D. Data Extensions

  Correct Answer: C

• Question 390:

  Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.

  What tool in Email Studio enables a marketer to save and execute a send manually?

  A. Send Flow

  B. User-Initiated Email

  C. Send Activity

  D. Guided Send

  Correct Answer: D