Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 391:

  A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.

  How should they manage unsubscribes by communication type?

  (What is the optimal way to manage unsubscribes by communication type?)

  A. Create suppression lists for each communication type, and associate the suppression list on the send definition.

  B. Create separate data extensions for each communication type and customize the subscription page.

  C. Create a Boolean field for each communication type in the data extension and update the Profile Center.

  D. Create publication lists for each communication type, and associate the publication list on the send definition.

  Correct Answer: D

• Question 392:

  Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

  Which three strategies would improve their email deliverabihty? Choose 3 answers

  A. Purge old or inactive email addresses.

  B. Ensure the spam complaint rate is between 1% and 3%.

  C. Purchase lists from companies that guarantee users have opted in.

  D. Encourage subscribers to add the company's sending domain to their contacts.

  E. Authenticate email sending to distinguish it from spammers.

  Correct Answer: ADE

• Question 393:

  A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

  A. Under user permissions, select limited template access.

  B. Configure Content Blocks to only be usable within approved templates.

  C. Configure restrictions within a Content Area for approval block types

  Correct Answer: C

  https://help.salesforce.com/s/articleView?id=sf.mc_ceb_restrict_a_content_area.htmandlanguage=en_USandtype=5

• Question 394:

  A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to passvalidation? (Choose 2)

  A. Profile Center URL

  B. Company Website URL

  C. Physical Mailing Address

  D. Terms and Conditions Policy

  Correct Answer: AC

• Question 395:

  A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?

  A. Leverage Social Studio to capture email addresses.

  B. Create CloudPages to collect and subscribe users,

  C. Use Journey Builder to build an audience using Ad Studio.

  Correct Answer: A

• Question 396:

  Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?

  A. Two fields with 'EmailAddress' data type

  B. Failure to choose the send classification

  C. Incorrect Sending Relationship

  Correct Answer: A

• Question 397:

  Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

  A. Make the First Name and Last name columns Primary Keys

  B. Ensure the Nullable property is unchecked for the First Name andLast Name columns

  C. Check the Nullable property for the First Name and Last Name columns

  D. Set up a default value for the column

  Correct Answer: B

• Question 398:

  A file is received daily from a data provider to theaccount FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

  A. Automation Studio Scheduled Automation

  B. Automation Studio File Drop Automation

  C. Journey Builder Fire Event

  D. Journey Builder Import Activity

  Correct Answer: B

• Question 399:

  What can be used to join two data extensions to segment via Drag and Drop Segmentation?

  A. Subscriber Key

  B. Subscriber ID

  C. Data Relationship

  D. Send Relationship

  Correct Answer: A

• Question 400:

  Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

  A. Include a "Contact Us" link in the footer.

  B. Use a clear "From" name that is easily recognized.

  C. Include a physical mailing address of the company.

  D. Use animated emojisin subject lines to draw the eye.

  Correct Answer: BC