Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 61:

  A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

  Which activity should be used to achieve the backup automatically?

  A. Import File

  B. Data Extract

  C. SQL Query

  D. Filter

  Correct Answer: C

  https://help.salesforce.com/s/articleView?id=sf.mc_es_send_logging_best_practices.htmandtype=5

• Question 62:

  After receiving a GDPR "Right toBe Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?

  A. Contact Builder > Contacts Configuration

  B. Email Studio > All Subscribers

  C. Administration> Contacts

  D. Contact Builder > All Contacts

  Correct Answer: A

• Question 63:

  Northern Trail Outfitters (NTO) has created a newonboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out orupdate preferences.

  In this scenario, what best practice was achieved?

  A. Opting customers in automatically

  B. Personalized recommendations

  C. Sending multiple emails in one day

  D. Preventing customers from opting out

  Correct Answer: B

• Question 64:

  The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends. Which tool should supply insights into the tone of subject lines?

  A. Einstein Recommendations

  B. Einstein Messaging Insights

  C. Einstein Copy Insights

  Correct Answer: C

• Question 65:

  Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially,NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

  A. From Address Management

  B. Delivery Profile

  C. Sender Profile

  Correct Answer: B

• Question 66:

  Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

  A. AMPscript Lookups

  B. Dynamic Content

  C. Sender Profile

  D. Delivery Profile

  Correct Answer: D

• Question 67:

  Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information suchas age, gender, and outdoor sporting interests. In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

  A. Create dynamic rules based on customers' preferences in order to send specific content.

  B. Use AMPscript to dynamically pull in content associated with customers' preferences.

  C. Send customers one email per preference choice to ensure customers receive what they want.

  D. Create emails to include all preference options so that customers don't miss any content.

  Correct Answer: AB

• Question 68:

  A local craft store is implementingthe Marketing Cloud and will be using Lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

  A. Data Extension Fields

  B. Email Address

  C. Order History

  D. List Attributes

  Correct Answer: BD

• Question 69:

  A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate. What should theyknow about Total Opens?

  A. Total opens indicates how many subscribers opened the email.

  B. Total opens includes every time the email was displayed with images.

  C. Total opens w a great indicator of campaign success.

  D. Total opens may not include email clients that render email with images off.

  Correct Answer: B

• Question 70:

  Which action will the Validate tool complete when initiated?

  A. Ensure subscribers have notunsubscribed or are undeliverable

  B. Confirm that each content area specified in the dynamic content rules exists

  C. Identify phrases like "click here" or "Free!" that could be marked as spam

  D. Ensure subscribers status at the time of send is Subscribed or Bounced

  Correct Answer: B