Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 51:

  A marketer wants to store all the attributes for a triggered send within a data extension.

  Which configuration is required when creating the data extension for this triggered send information?

  A. Select the 'Use for triggeredsend' checkbox.

  B. Include Subscriberkey and Emailaddress field as primary key.

  C. Create from template and choose TriggeredSendDataExtension template.

  Correct Answer: C

• Question 52:

  A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representativeassociated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

  A. Personalization Strings

  B. Delivery Profiles

  C. AMPscript Lookup

  D. Sender Profiles

  Correct Answer: CD

• Question 53:

  Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

  What are three benefits of using Journey Builder?

  Choose 3 answers

  A. Criteria setting to segment contacts based on behavior using SQL.

  B. Extracting data from an Audience data extension for analysis.

  C. Updating or creating Salesforce CRM objects or records.

  D. A/B/N testing as part of the workflow to conduct timing and creative tests.

  E. Goal setting to have the system listen to see if users met the goal.

  Correct Answer: CDE

• Question 54:

  A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

  A. Configure the Send Activity to automate the refresh.

  B. Use a Filter Activity in Automation Studio.

  C. Activate Journey Builder to refresh the data extension.

  Correct Answer: B

• Question 55:

  A file is received daily from a dataprovider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

  A. Journey Builder Fire Event Entry Source

  B. Automation Studio Schedule Starting Source

  C. Automation Studio File Drop Starting Source

  D. Journey Builder Import Activity Entry Source

  Correct Answer: C

• Question 56:

  Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this?

  A. Publication Lists

  B. List Unsubscribes

  C. Journey Builder Sends

  Correct Answer: A

• Question 57:

  Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?

  A. Use the Update Contact activity.

  B. Utilize exit criteria for the journey.

  C. Ensure the Contact entry mode is No re-entry.

  Correct Answer: C

• Question 58:

  Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.

  Which two activities should NTO consider using? (Choose two.)

  A. SQL Query Activity

  B. Segment Activity

  C. Filter Activity

  D. DataExtract Activity

  Correct Answer: AC

• Question 59:

  NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

  A. Delivery profiles

  B. Sender profile

  C. Profile attributes D. send flow

  Correct Answer: B

• Question 60:

  Using measures, what data can a marketer use to segment an audience?

  A. Geographical Data

  B. First Name Attributes

  C. Gender Data

  D. Open Data

  Correct Answer: D