Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 71:

  A marketing team wants to createan automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.

  Which tool should a team with no SQL knowledge or support use?

  A. Predictive Email

  B. Scheduled Email Sends

  C. Automation Studio

  D. Journey Builder

  Correct Answer: D

  Journey Builder is the recommended choice because it provides a visual, drag-and-drop interface that allows non-technical marketers to design and automate customer journeys with personalized, dynamic interactions. With Journey Builder, you can easily create a series of emails, decision splits, and wait times based on subscriber behavior without the need for SQL knowledge. It offers more flexibility and customization options compared to Predictive Email, making it suitable for the described scenario.

• Question 72:

  Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?

  A. _sent Dataview

  B. 'Subscribers Not Sent To* report

  C. Not Sent Tracking Extract

  Correct Answer: B

• Question 73:

  What is a personalization string?

  A. A snippet of text that insertssubscriber attributes into an email

  B. An automated way of scraping a website for content to populate inside of an email

  C. The snippet of text at the top of the email that is visible before an email has been opened

  D. A content area that will display based on a subscriber attribute

  Correct Answer: A

• Question 74:

  Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

  A. From Name, Preheader, and Dynamic Rules

  B. From Name, Sender Profile, and Subject Line

  C. From Name, Sender Profile, and Domain

  D. From Name, Preheader, and Subject Line

  Correct Answer: D

  Reference: https://www.mailerlite.com/ultimate-guide-to-email-marketing/ab-testing

• Question 75:

  Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must besent to each applicable customer even if they have unsubscribed. Which component should be configured to provide this functionality?

  A. Delivery Profile

  B. Send Classification

  C. Sender Profile

  Correct Answer: B

• Question 76:

  A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability.While

  NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.

  Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

  A. Emails can be formatted for desktop and mobile without extra coding.

  B. One template can only be used for one email, maintaining brand standards.

  C. HTML developers are needed to build templates, but not emails.

  D. Templates provide the ability to create email messages using content blocks.

  Correct Answer: AD

• Question 77:

  Northern Trail Outfitters wants to increase email subscribers this quarter.

  Which three methods could they use to legally obtain subscribers? Choose 3 answers

  A. Email all unsubscribed customersasking for them to opt into email again

  B. Purchase subscriber lists from a reputable data company

  C. Ask customers to opt-in at time of purchase online by creating an account

  D. Ask customers to text their email address to a short code to opt-in

  E. Createa Facebook lead capturing form to gain opt-ins

  Correct Answer: CDE

• Question 78:

  Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?

  A. Navigate to the email in Content Builder and update the URL.

  B. Navigate to the JobLinks tab In My Tracking and update the URL.

  C. Navigate to URL Expiration in Setup and update the URL.

  Correct Answer: B

• Question 79:

  Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If asubscriber no longer meets the filter criteria, they should remain in the segment. What could be used to segment the data?

  A. Filter Activity

  B. Data Filter

  C. Synchronized Data

  D. Query Activity

  Correct Answer: B

• Question 80:

  Northern Trail Outfitters has created a dynamic content block that displays contentbased on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content. How should they test that the content is displaying as intended?

  A. Create a test list with all possible content variations and send test emails to that list.

  B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.

  C. Create a test data extension with all possible content variations and send a test email to that data extension.

  D. Create an automation with a send activity that deploys test emails to a test data extension.

  Correct Answer: C

  Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_create_dynamic_content.htmandtype=5