Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 61:

  You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

  A. The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.

  B. The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.

  C. Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365

  D. Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.

  Correct Answer: AD

• Question 62:

  Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.

  You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.

  B. You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.

  C. You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.

  D. You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.

  Correct Answer: CD

• Question 63:

  You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse. Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

  A. Contacts control

  B. Intelligence control

  C. Customer details control

  D. Enrichments control

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-ins

• Question 64:

  You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

  You finished setting up the different initial data sources. You are starting the unification process.

  Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Identify the primary keys and semantic field types within the different entities.

  B. Identify the entities that you need to unify into a single profile.

  C. Identify the prioritization of similar fields between different entities.

  D. Select the fields you want to include the unified customer profile.

  E. Identify rules for duplication between different entities.

  Correct Answer: ABD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map- entities

• Question 65:

  You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.

  You need to describe scheduled refreshes to your colleague.

  Which two statements should you convey? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.

  B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

  C. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.

  D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.

  Correct Answer: CD

• Question 66:

  You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.

  Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Unique matched records

  B. Matched records only

  C. Matched and non-matched records

  D. Unique source records

  E. All source records

  Correct Answer: BCD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match- entities

• Question 67:

  You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio

  (Classic) models.

  Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Output data store path

  B. Output data store parameter name

  C. Web service that contains your model

  D. Entity name

  Correct Answer: BD

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/custom-models

• Question 68:

  You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation.

  Individual consumers are the primary target audience.

  You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.

  You need to improve the match results before your marketing team starts using the system.

  Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Enhanced addresses provided by Microsoft

  B. Identity provided by LiveRamp AbihTec

  C. Enhanced company data provided by Microsoft

  D. Azure Maps provided by Microsoft

  Correct Answer: AB

• Question 69:

  One of the data sources being ingested into Microsoft Dynamics 365 Customer Insights is Microsoft Dataverse.

  During the unification process, you need to identify the primary key to ingest tables on the Source fields page.

  Which three data types can you use as a primary key attribute? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

  A. GUID

  B. integer

  C. Boolean

  D. String

  E. Whole Number

  Correct Answer: BCE

• Question 70:

  You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has

  some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.

  Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. There should be at least two to three transactions per customer ID. preferably across multiple dates.

  B. There should be at least 100.000 unique customers to perform the CLV model.

  C. There should be preferably two to three years of transactional data to predict CLV for one year.

  D. The CLV model will not run if there is any missing data in the fields.

  Correct Answer: AC

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict- customer- lifetime-value