Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 51:

  DRAG DROP

  You are a Dynamics 365 Customer Insights system administrator for a university. The university is closed on the weekends, and the system refresh schedule is set to only run on days that the university is open.

  To shorten the daily refresh, you notice that some measures could only be refreshed weekly and only need to be available at the beginning of the week.

  You need to create custom refresh schedules for these measures.

  Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 52:

  DRAG DROP

  You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.

  Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.

  Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar

  between panes or scroll to view content.

  NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 53:

  DRAG DROP

  You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.

  The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.

  Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 54:

  DRAG DROP

  You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.

  Your marketing team wants to explore the suggested segments feature and create a segment based on measures.

  Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 55:

  DRAG DROP

  You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.

  What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll

  to view content.

  NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 56:

  DRAG DROP You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform. Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the

  split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 57:

  DRAG DROP

  As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.

  The product owner wants you to make sure that data sources are refreshed daily.

  Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 58:

  HOTSPOT

  You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the

  CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.

  Which new data entity area should you select in the Map phase of the data unification process?

  Hot Area:

  

  Correct Answer:

  

• Question 59:

  You implemented Microsoft Dynamos 365 Customer Insights as the Customer Data Platform solution. Now, you are building segments that were requested by the marketing department. One of the segments that is requested is "all customers

  that made an eCommerce purchase in the last 12 months".

  You need to consider the implications of building a segment that uses tables other than Customer

  Which system behavior should you consider when building multi-table segments?

  A. All the rules within the segment need to use the same relationship path.

  B. Choosing different relationship paths can result in different numbers of segment members.

  C. Dynamics 365 Customer Insights selects the most direct path when there are multiple possible relationship paths available.

  D. Only activities that are related to customer profiles through relationship paths can be used.

  Correct Answer: D

• Question 60:

  You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the

  Dynamics 365 Sales application.

  Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Customer details control is successfully installed and added to the Contact form.

  B. Active enrichment is applied to customer profiles.

  C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.

  D. Measure Control is successfully installed and added to the Contact form.

  Correct Answer: BC

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/customer-card-add-in