Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 71:

  You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.

  You are creating training materials for the organization and need to create a glossary of terms.

  Which definition should you add to the glossary?

  A. Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.

  B. Exports - a feature that allows ingestion of data from a wide variety of data sources external to the application.

  C. Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.

  D. Predictions - a feature that predicts possible relationships between different tables you have ingested.

  Correct Answer: D

• Question 72:

  You configured two segments:

  1.

  A segment to find customers who frequently purchase one type of product

  2.

  A segment to find customers who frequently purchase a different type of product

  You need to understand what attributes differ between these two groups of customers.

  What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.

  NOTE; Each correct selection is worth one point.

  A. Analyze predictions and enrichments.

  B. Analyze a segment compared to all customers.

  C. Analyze customer fields and measures.

  D. Ignore difference scores lower than a set threshold

  Correct Answer: BC

• Question 73:

  Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.

  1.

  CustomerToContact

  2.

  CustomerToAccount

  3.

  CustomerToWebAccount

  You need to advise the team about how they can configure and update these three relationships.

  What should you recommend?

  A. You cannot edit any of the three relationships, as they are non-editable system relationships.

  B. Relationships created via the unification process can be edited by those with contributor- level access.

  C. Relationships created via the unification process can only be edited by those with administrator-level access.

  D. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit

  Correct Answer: D

• Question 74:

  You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights. Which statement about loading data to audience insights using Power Query is correct?

  A. You must create a separate Power Query data source for each entity you wish to ingest.

  B. Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

  C. After you save a Power Query data source, you have to manually trigger the initial refresh process.

  D. You can add additional entities to the data source using Get Data functionality in the Power Query.

  Correct Answer: D

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 75:

  You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it

  ready for unification.

  What can you do to satisfy the requirements?

  Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name

  and last name. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 76:

  You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be

  used to enhance audience insights.

  Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. It allows you to collect, measure, and understand customer behavior on your website.

  B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.

  C. It allows you to send new customer leads directly to a marketing automation platform.

  D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

  Correct Answer: AD

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement- insights/overview

• Question 77:

  You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.

  What should you do?

  Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 78:

  You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.

  Which three relationship types are available in audience insights? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Non-editable system relationships, created by the system as part of the data unification process

  B. Non-editable system relationships, which are created automatically from ingesting data sources

  C. Editable inherited relationships, created by the system as part of the data unification process

  D. Editable custom relationships, created and configured by users

  E. Non-editable inherited relationships, which are created automatically from ingesting data sources

  Correct Answer: ADE

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/relationships

• Question 79:

  Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada

  based on household size and income.

  Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.

  You need to ensure that as many customer profiles as possible are inched with household and income size details.

  What type of enrichment should you use to bring in data to satisfy the requirement?

  A. Demographics from Experian

  B. Location from HERE Technologies

  C. Identity from LiveRamp

  D. SFTP custom import

  Correct Answer: A

• Question 80:

  You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

  Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

  B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

  C. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.

  D. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

  Correct Answer: AD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map- entities